EXPERIENCE

ART DIRECTOR, DIGITAL KEY ART (FREELANCE)
VEEPS, Live Nation / 2024 - 2025

Art Direction

  • Spearhead creative direction for integrated campaigns across digital, print, and experiential platforms, ensuring brand consistency while pushing innovative visual storytelling

  • Designed experiential activations and branded environments for live concert broadcasts, integrating motion, merchandise, and physical touchpoints

  • Developed scalable brand systems for three original content series, ensuring visual integrity across multiple channels and markets

  • Streamlined creative workflows by implementing design operations and collaborative platforms, enabling faster cross-functional delivery

Video Editor

  • Cut social clips and edited trailers from 45 live concerts, pulling visually distinctive moments for social media and optimizing best practices for peak algorithmic performance

  • Executed seamless transitions and dynamic text animations using Adobe Premiere Pro and After Effects, enhancing storytelling while adhering to strict accessibility guidelines

SENIOR DIGITAL DESIGNER
Sony Music Entertainment / 2020 - 2024

Podcast Branding

Music Industry Artistry

  • Contributed to the success of major record labels such as Arista, Palm Tree Records, and Sony Latin by crafting single artwork and lyric videos for numerous artists.

  • Commemorated milestones by designing anniversary artwork for legendary artists at Legacy and Columbia Records, including N*SYNC, Mariah Carey, and Britney Spears.

Playlist Rebranding

  • Led the Filtr rebranding initiative for 25+ playlists on Spotify, enhancing visual appeal and user engagement.

  • Developed a comprehensive system of templates for playlist covers and ad spots, ensuring a consistent and visually appealing brand presence.

  • Updated playlist covers weekly, featuring trending artists, and produced monthly paid ad spots for key playlists.

Collaborative Art Direction

  • Worked closely with art directors to conceptualize and create mood boards for photoshoots, providing valuable creative input.

  • Designed social media ads and web content to effectively promote merchandise releases for iconic artists such as P!nk, The Beatles, and Jimi Hendrix.

SENIOR BRAND DESIGNER (FREELANCE)
Designity / 2024

  • Executed a complete brand identity system for a celebrity- and film-focused furniture company, delivering logos, typography, and color palettes tied to strategic positioning

  • Directed the visual identity system for a non-profit’s flagship gala, unifying environmental, digital, print, and broadcast assets for maximum brand impact

  • Led end-to-end storytelling across video campaigns, editing multi-length promotional assets and optimizing for in-venue, social, and web deployment

  • Partnered with cross-disciplinary teams to extend brand identities across digital, marketing, retail, and experiential channels

  • Produced comprehensive brand guidelines to ensure consistency across future campaigns and activations

JUNIOR GRAPHIC AND MOTION DESIGNER
TouchTunes / 2017 - 2020

Animation and Motion Graphics

  • Led animation efforts for all motion graphics projects, overseeing the entire lifecycle from ideation and pre-production to illustration, animation, and post-production.

  • Demonstrated proficiency in transforming ideas into captivating visual experiences through dynamic motion graphics.

Digital Campaign Management

  • Spearheaded quarterly campaigns, producing digital assets for 160,000+ TouchTunes jukeboxes, mobile app, emails, and various social channels.

  • Ensured a seamless and visually compelling brand presence across multiple platforms, enhancing user engagement and promoting TouchTunes' brand identity.

Record Label Collaboration

  • Collaborated with record labels to create compelling and creative content promoting new artists and releases.

  • Played a key role in crafting visuals that resonated with the target audience, contributing to successful promotional campaigns in the music industry.

Social Media Management

  • Managed end-to-end social media processes, including content planning, copywriting, scheduling, analytics review, and community management.

  • Achieved an impressive annual growth of 10% in followers on Facebook, Twitter, and Instagram through strategic content and engagement initiatives.

ART DIRECTOR AND LEAD MOTION DESIGNER
HarryHausen / Spring 2017

  • Directed and animated a music video intended to promote the band's album release and accompany the song during
    live performances

  • Collaborated with the band’s members to establish a clear visual identity to be used for merchandise, print, and web assets

  • Awarded "Student to Watch" award from Graphic Design USA

CREATIVE STUDIO INTERN
Bloomberg / Summer 2016

  • Collaborated with art directors and creative team on massive global office rebranding initiative, designing 9 impactful wall-sized infographics for 176 offices worldwide.

  • Produced engaging short videos in After Effects for Bloomberg Philanthropies, showcasing multimedia design expertise.

  • Compiled, edited, and designed a 40-page maternity leave policy guide, ensuring a professional and visually cohesive presentation for print and Bloomberg Terminal.

EDITORIAL DESIGN INTERN
Outsider Magazine / Summer 2015

  • Redesigned two recurring magazine sections and contributed a several feature spreads for the Autumn issue

  • Used HTML to upload web content daily and redesigned all print articles for web

  • Created MailChimp campaigns and email newsletters for advertisers

SKILLS

SOFTWARE

Design & Layout:
Adobe Creative Suite •
Photoshop • Illustrator • InDesign • Figma • Canva

Video & Motion:

After Effects • Premiere • Final Cut Pro • Cinema 4D • Lottie • DaVinci Resolve • Red Giant • Blender • CapCut

UI/UX & Prototyping:

HTML/CSS • Sketch • InVision

Presentation:

Keynote • PowerPoint • Google Slides

AI Assisted Workflow:
Midjourney • Dall-E • Firefly • Runway • Chat GPT

Collaboration & Workflow:

Frame.io • Asana • Trello • AirTable • Jira • Miro • Notion • Slack • Teams

Social Media, Web Ads & Email:

HootSuite · Sprout Social • Buffer · Klaviyo · LeanPlum • HubSpot · Mailchimp · • TikTok Business Suite • Meta Ads Manager • Google Ads ·• Google Suite

Print Design:

CMYK vs. RGB Color Modes • Offset & Digital Printing • Bleeds • Crop Marks • Dielines • Large-Format Printing • Paper Stock • Weights & Finishes • Proofing & Press Checks

SPECIALTIES

Art Direction
Brand Identity Development
Campaign Direction
Client Relations
Cross-Team Collaboration
Design Trends
Experiential Design
Graphic Design
Iterative Mindset
Kinetic Text Animation
Mentorship
Motion Graphics
Multichannel Design
Photography & Art Supervision
Presentation Design
Print Design
Project Management
Social Media Content, Management & Strategy
Stakeholder Communication
Storyboarding / Concepting
Team Leadership
Typography
Video & Audio Editing