EXPERIENCE

SENIOR DIGITAL DESIGNER
Sony Music Entertainment 2020 - 2023

Podcast Branding

• Spearheaded the creation of distinctive branding and show art for 40+ new podcasts, demonstrating a unique and original approach.

• Produced residual creatives for podcasts, including engaging social assets, cinemagraphs, audiograms, and trailers.

Music Industry Artistry

• Contributed to the success of major record labels such as Arista, Palm Tree Records, and Sony Latin by crafting single artwork and lyric videos for numerous artists.

• Commemorated milestones by designing anniversary artwork for legendary artists at Legacy and Columbia Records, including N*SYNC, Mariah Carey, and Britney Spears.

Playlist Rebranding

• Led the Filtr rebranding initiative for 25+ playlists on Spotify, enhancing visual appeal and user engagement.

• Developed a comprehensive system of templates for playlist covers and ad spots, ensuring a consistent and visually appealing brand presence.

• Updated playlist covers weekly, featuring trending artists, and produced monthly paid ad spots for key playlists.

Collaborative Art Direction

• Worked closely with art directors to conceptualize and create mood boards for photoshoots, providing valuable creative input.

• Designed social media ads and web content to effectively promote merchandise releases for iconic artists such as P!nk, The Beatles, and Jimi Hendrix.

JUNIOR GRAPHIC AND MOTION DESIGNER
TouchTunes 2017 - 2020

Animation and Motion Graphics

• Led animation efforts for all motion graphics projects, overseeing the entire lifecycle from ideation and pre-production to illustration, animation, and post-production.

• Demonstrated proficiency in transforming ideas into captivating visual experiences through dynamic motion graphics.

Digital Campaign Management

• Spearheaded quarterly campaigns, producing digital assets for 160,000+ TouchTunes jukeboxes, mobile app, emails, and various social channels.

• Ensured a seamless and visually compelling brand presence across multiple platforms, enhancing user engagement and promoting TouchTunes' brand identity.

Record Label Collaboration

• Collaborated with record labels to create compelling and creative content promoting new artists and releases.

• Played a key role in crafting visuals that resonated with the target audience, contributing to successful promotional campaigns in the music industry.

Social Media Management

• Managed end-to-end social media processes, including content planning, copywriting, scheduling, analytics review, and community management.

• Achieved an impressive annual growth of 10% in followers on Facebook, Twitter, and Instagram through strategic content and engagement initiatives.

ART DIRECTOR AND LEAD MOTION DESIGNER
HarryHausen 2017

• Directed and animated a music video intended to promote
  the band's album release and accompany the song during
  live performances

• Collaborated with the band’s members to establish a clear visual identity to be used for merchandise, print, and web assets

• Awarded "Student to Watch" award from Graphic Design USA

CREATIVE STUDIO INTERN
Bloomberg 2016

• Collaborated with art directors and creative team on massive global office rebranding initiative, designing 9 impactful wall-sized infographics for 176 offices worldwide.

• Produced engaging short videos in After Effects for Bloomberg Philanthropies, showcasing multimedia design expertise.

• Compiled, edited, and designed a 40-page maternity leave policy guide, ensuring a professional and visually cohesive presentation for print and Bloomberg Terminal.

EDITORIAL DESIGN INTERN
Outsider Magazine 2015

• Redesigned two recurring magazine sections and contributed a several feature spreads for the Autumn issue

• Used HTML to upload web content daily and redesigned all print articles for web

• Created MailChimp campaigns and email newsletters for advertisers