Social Media Direction & Design
Sony Podcasts
I was the primary designer for Sony Podcast’s social media accounts from 2020-2022. During this time I created hundreds of posts. I launched several original series including ICYMI — a weekly episode round up, The Anatomy Of — breaking down new seasons and shows, Zodiac Podcasts — every zodiac season I wrote a horoscope tying in what podcast you should be listening to, and more! I created seasonal content such as hand illustrated holiday sweaters, themed cocktail recipes, and valentines cards. Additionally, I cut podcast footage down weekly and created animated audiograms for each new episode.
ICYMI
The Anatomy Of
Podcast Horoscopes
In addition to designing this series, I wrote the astrological copy and selected the best podcast for each sign.
Meet The Hosts
A carousel of quotes and get-to-know-you games for listeners to get to know the hosts behind their favorite shows.
Seasonal Content
TouchTunes
At TouchTunes I was the primary social media designer, worked on the social media team on content planning and execution, and eventually became Interim Social Media Director. I managed end-to-end social media processes, including content planning, copy writing, scheduling, analytics review, and community management. As a team we achieved 10% annual growth in followers on Facebook, Twitter, and Instagram through strategic content and engagement initiatives Additionally, I led massive rebrand efforts to refresh visual voice across socials and launch new content series, as shown below.
Zodiac Monthly Playlists
At the start of each new zodiac season we feature top-performing artists with upcoming birthdays and include a little music horoscope, which were written each month by me.
Year-End Charts
TouchTune’s version of Wrapped breaks down charting artists and songs across the nation and includes fun music facts about top played albums and dedications to artists we lost that year.
Interactive Games
In an effort to increase audience engagement, we launched new interactive game series including "“two truths and a lie” featuring top played artists and "guess the lyric” as told by emojis.
