Threadshop

Social Media Ads

As a seasoned digital content designer, I specialize in crafting captivating paid social media posts tailored for Facebook, Instagram, and Twitter. My expertise lies in promoting exclusive artist merchandise drops and dynamic collaborations with industry giants such as Peloton, Sony, and Michelob Ultra. In my role at Threadshop, a division of the Sony Music Creative Group, I've successfully designed and executed campaigns that not only showcase unique and trendsetting designs but also drive significant sales. From creating eye-catching visuals to strategically leveraging social media platforms, I play a pivotal role in enhancing the visibility and desirability of Threadshop's merchandise, contributing to the brand's success in the competitive world of music-inspired fashion and collaborations.

Clients below include: Jimi Hendrix X V-Moda, A Tribe Called Quest X Peleton, Maluma Hawái release, Maluma X Michelob Ultra, Rosalia Hentai, and Jimi Hendrix Women’s History Month sale

In addition to social posts, I designed web banners for artist merch stores including P!nk, Forester, Jimi Hendrix, and dozens of others.

Motion Graphics

I created the below video during the summer of 2020 for A Tribe Called Quest’s PPE merch drop. This release was inspired by the pandemic as well as the wave of Black Lives Matters protests and is an example of topical, passionate, and community minded design work I love to do.

My biggest client to date was designing merch and promotion for The Beatles 2020 Holiday collection. The below is an animated web and paid-social ad.

Websites

Each Threadshop artist has their own merch site which is updated regularly to accomodate new stylistic changes brought on my merch drops, album releases, and touring merchandise. In addition to updating the sites, I created banners advertising new products and specials. Here are a sample of sites I contributed to; clients include Michael Jackson, Shania Tawin, P!nk, The Pretty Reckless, King Princess, and Paul McCartney.

P!NK

King Princess