Email Marketing
At TouchTunes, I played a pivotal role in designing and building weekly emails for the Bar Rewards program. I used Photoshop to create visually compelling email designs and implemented them in LeanPlum with precise HTML/CSS coding. My creativity extended beyond static designs; I also illustrated and animated all the GIFs in the emails, adding a dynamic touch that engaged recipients.
Additionally, I was responsible for creating monthly TouchTunes subscriber email blasts. These campaigns were crafted to captivate and inform our audience, ensuring consistent and effective communication.
Additionally, I created the template used by Sony Latin for their monthly newsletters. The primary challenge was that the newsletter had to be built in Microsoft Outlook, directly into the body of the email. I designed a template in Photoshop that had gridded sections and used splices to export individual rectangluar sections of the newsletter to be pieced together in outlook, allowing for linkable images.
