Paid Socials
Threadshop
As a seasoned digital content designer, I specialize in crafting captivating paid social media posts tailored for Facebook, Instagram, and Twitter. My expertise lies in promoting exclusive artist merchandise drops and dynamic collaborations with industry giants such as Peloton, Sony, and Michelob Ultra. In my role at Threadshop, a division of the Sony Music Creative Group, I've successfully designed and executed campaigns that not only showcase unique and trendsetting designs but also drive significant sales. From creating eye-catching visuals to strategically leveraging social media platforms, I play a pivotal role in enhancing the visibility and desirability of Threadshop's merchandise, contributing to the brand's success in the competitive world of music-inspired fashion and collaborations.
Landing Pages
Lola Brooke, Dennis Daughter
In crafting the website for Lola Brooke's inaugural studio album release, the Brooklyn-based rapper envisioned a platform that seamlessly intertwined behind-the-scenes glimpses into the album's creation and media inspired by her profound connection to her father, Dennis, whom the album pays homage to. Taking charge of the artistic direction and design, I curated a site that transcends the conventional, embracing a distinctive hand-made scrapbook aesthetic. This design choice injected a personalized and intimate ambiance into the digital space, harmoniously counterbalancing Brooke's powerful rap lyrics. The result is a website that not only showcases the artist's creative process but also serves as a visually compelling testament to the heartfelt narrative woven throughout the album.
Print Work
Arista
I was the creative force behind the design of promotional posters for Lollapalooza after-party sets featuring four dynamic Artista artists—KennyHoopla, Maneskin, Rosie, and Audrey—across various locations in Chicago. These visually striking posters intentionally draw inspiration from the iconic aesthetics of Lollapalooza's brand, ensuring a seamless integration with the festival's visual identity rather than relying solely on the individual brand identities of the artists. The result is a series of posters that not only captivate attention but also resonate with the overall spirit and allure of Lollapalooza, creating a cohesive and compelling promotional campaign for these exclusive after-party performances.
I additionally crafted visually captivating posters for promoting artists' tour stops in prominent cities. Featured here are the posters specifically created for the exclusive event "An Evening With Bishop Briggs." This intimate experience, spanning just two nights in iconic venues in New York and Los Angeles, showcases Bishop Briggs delivering an intimate set to a limited audience, building anticipation for the highly awaited release of her new album, "High Water." These posters encapsulate the essence of the exclusive performances, enticing audiences with a glimpse of the unique atmosphere surrounding Bishop Briggs' immersive musical journey.
Experiential Design
TouchTunes
I played a key role in orchestrating the debut of TouchTunes' groundbreaking Fusion Jukebox, meticulously designed to seamlessly integrate with the ambiance of your cherished local dive bar by adopting a distinctive barrel-like aesthetic. Recognizing the need for standout presence at an amusement expo, we ingeniously introduced this cutting-edge model through an immersive and interactive space. Every element of the space, meticulously crafted under my design expertise, not only served a functional purpose but also radiated a welcoming and fun atmosphere, tailored specifically to captivate potential buyers.
Bloomberg
During my tenure at Bloomberg, I was a contracted designer for a monumental global office rebrand initiative that transcended mere logo adjustments. Entrusted with the comprehensive overhaul of Bloomberg's outward-facing brand, my team and I undertook the ambitious task of refreshing virtually every aspect across the spectrum of Bloomberg's 170+ global offices. My creative imprint extended from designing awe-inspiring 60-foot hallway walls to the meticulous crafting of everyday items like coffee cups and mouse pads. In this multifaceted endeavor, my commitment to elevating the brand's visual identity shone through in every detail, ensuring a cohesive and impactful transformation across diverse touchpoints.
