PIR 50th Anniversary
Branding and playlists celebrating the 50th Anniversary of the legendary label Philadelphia International Records
Artists that represented the cream of the crop. Songs emanating out of Philadelphia then resonating to all-points `round the globe. Music as soulfully sumptuous as it comes. Missives of messages as a unifying force. A logo that guaranteed “Grown Folks Music Only Here.” And a brand that stood for the past, present and future of African American class, pride and culture. These were and remain the hallmarks of Philadelphia International Records (PIR): more than a record company but a beacon representing Black Essence for all the universe to recognize.